Managing Media Interviews – 6 Key Areas


Students are mostly interviewed. Sometimes the Principal and various staff members may be interviewed. Often the School Marketing Manager (SMM) will be interviewed but smm panel this is mainly as a result of clarification being needed by the journalist for a particular story or upcoming interview.

The SMM may be asked to give quick quotes for the completion of a story or for an addition to a news story requiring a school’s input سيرفر بيع متابعين. The SMM may need to seek the Principal’s input for these types of quotes. The SMM may need to obtain a quote from the Principal.

School representatives need to be well prepared for any interview. If possible, practice interviews should be conducted before the journalist arrives cheapest smm panel. The SMM should pre-empt possible questions for those being interviewed.

Even if the interviewee is the only person who knows the detail being sort, the SMM’s preparedness is required. Go over with the interviewee what the procedure will be and possible questions. The SMM needs to build confidence in the person about to be interviewed. This is best done through thorough preparation. People feel more confident when questioned on areas for which they are prepared.

Prior to the journalist arriving, the SMM should make firm plans with those to be interviewed to meet at a designated time and at a designated place. This allows the SMM to ascertain whether everyone is present and if any last minute change of arrangements is required.

Concentrating on the key 3-4 points you want to get across is often the best and easiest way of approaching the preparation and interview. However, it is also necessary to try and pre-empt possible ‘curly’ questions and develop possible responses.

Sometimes the journalist is late. This is unfortunate; however it is best to make plans to suit the journalists for as soon as they are able to arrive. This sometimes causes great inconvenience to the school, interviewees and SMM. Sometimes either the journalist or photojournalist arrives at different times. This is not usually a problem as it is possible to start with just one present.

The SMM would meet the journalist and often a photojournalist at the School Office. Welcome them appropriately and have them sign in. They may need to wear school endorsed name tags while in the school grounds.

Have a predetermined venue on offer, whether indoors or outdoors depending on the nature of the story and weather conditions at that moment. Offer this suggestion to the journalist who will usually accept.

A successful media interview is both rewarding for those from the school interviewed and the school itself. Being well prepared is an absolute necessity. Being able to turn a negative into a positive is exceptionally rewarding

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